Behavioural retargetting is a technology that’s recently been popularised on the web – it’s the process of targeting users via banner ad networks after they’ve visited a brand’s site, with an aim to get them to return and convert. This triggered campaign from UK retailer John Lewis uses…
This fun Easter campaign from UK supermarket Waitrose uses animation to draw attention to the call to action – a cute easter chick comes over and pecks the CTA button. Here’s the animation: The rest of the design features a strong hierarchy, and whilst there is…
This campaign from awesome hosting company Media Temple shows that you can include multiple messages in a campaign without bloating the content. I especially like how the 4-line introduction is easy to read, and includes the same links as the articles below. It functions in…
Cross-promo campaigns are often a challenge for email marketers to get right – when a campaign is sent to a brand’s list talking about a deal or collaboration with another brand. Commercially they often make sense – and when featuring a complimentary brand, can offer…
Social network-of-the-moment Pinterest* allows users to collect photos and images from websites into curated ‘boards’. Whilst it’s been around for a year or so, it’s usage from the start of 2012 has really taken off – especially amongst the typical demographics that frequently shop online…